At Whole Foods in CO & UT! And Natural Grocers in CO, NM, UT & WY!

Our Story

2,174 miles. That's how far I hiked after deciding I wanted to do something different. I left my corporate job, sold my house, put everything in storage and thru-hiked the Appalachian Trail. My journey took me through 14 wonderful states, ending in the beautiful state of Maine. It was an amazing, once-in-a-lifetime experience.

Afterwards, I got really sick. I experienced extreme fatigue and digestive issues. After several doctor visits, I was diagnosed with IBS—which is pretty much a “catch-all” for “something’s wrong, but we don’t know what”. So, I started doing a bunch of research and came across this “gluten thing”. It described my symptoms perfectly. I went on an elimination diet and stopped eating gluten. In about three months, I felt like a completely new person. Come to find out, the intense physical stress put on my body when I thru-hiked the trail, triggered my gluten intolerance.

I tackled my health issue, but now I had another problem—pizza is my favorite food. I thought, “Crap, what am I going to do now?” I tried all the gluten-free pizzas on the market and they were horrible. The crusts were so bad that I just ended up picking off the cheese for dinner. Well, I wasn’t going to live my life without great pizza, so I decided to make it myself. I started doing a bunch of research. I played around with different flours and various other ingredients . . .  for years. I’m from New York, so I’m pretty picky about my pizza. Then, I finally got it—an absolutely delicious pizza crust made with the highest quality organic ingredients that was both crispy and chewy.

We're so glad we’re able to bring a bit of happiness to people by making delicious pizza for everyone to enjoy—both people who have to eat gluten-free and those who don’t. It’s just great pizza. We love all the emails we get from people telling us how we have changed their life, their child’s life, and their family’s life. Keep them coming. 

Welcome to Etalia.

~ Kristin

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